Whatever you care about, you do every day. Conversely, whatever you do every day is what you care about.

If that second statement isn't true for you, then your days need redesigning.

Marketing: find where your customers spend their time and infect those spaces with your idea.

Won't the age of abundance kill creativity, innovation and culture?

Altman and Musk promise this bright, abundant future, yet innovation has historically come from constraints and tight budgets. Without them, challengers would never beat incumbents. Perhaps you can constrain yourself artificially, but few have that discipline.

Abundance is only measured against today's resources. Tomorrow we'll want new things and experiences that don't yet exist. Someone from 200 years ago would say we live in an age of abundance. Yet no one stopped wanting more. Or building it.

There cannot be an age of abundance when the goalpost keeps moving.

In countries without fixed prices, you get arbitraged until you learn what things cost. A seasoned traveler takes a few hours to converge to market price.